Depilatories in Brazil

Depilatories are never the first option for most Brazilians as a method to remove body hair. However, the category posted strong growth rates up to 2014, as consumers started including more sophisticated products in their baskets. With the crisis, consumers opted once again for cheaper methods, such as razors and blades. Other related categories such as womens shavers, included under consumer appliances, also points to a decline in sales towards the end of the review period.

Euromonitor Internationals Depilatories in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN BRAZIL
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Competition From Other Related Categories Continues To Pressure Sales of Depilatories
Niche Products Can Potentially Drive Up Category Sales
Competitive Landscape
Procter & Gamble Leads, Followed Closely by Qumica Geral Do Nordeste and Reckitt Benckiser
Changing Competitive Landscape Predicted
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Womens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
2017 Remains A Challenging Year for Beauty and Personal Care in Brazil
Natura Cosmticos SA Makes A Bold Move by Acquiring the Body Shop
Natura Cosmticos Regains Leadership
Innovation Trend Intensifies in 2017
Positive Outlook Ahead, Despite Challenging Short-term Scenario
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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