Deodorants in the United Kingdom

The deodorants category is mature, and therefore prices must be competitive, whilst packaging must provide consumers with convenience. Deodorant sprays continued to benefit from the compressed format launched in 2014 by Unilever and which has since been adopted by some private label players as well as Bourjois. This format has been increasingly welcomed by consumers due to being smaller and seen as more environmentally-friendly than the traditional 200ml size. The new compressed packaging format...

Euromonitor Internationals Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN THE UNITED KINGDOM
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Deodorant Sprays and Roll-ons Continue To Characterise the Category
Natural and Organic Are on Trend and Set To Grow Further
Consumers Also Driven by Functionality and Product Efficacy
Competitive Landscape
Unilever Remains the Standout Leader in 2017
Category Dominated by International Players
Consumer Loyalty To Brands Diminishes Role of Private Label in Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Savvier and More Adventurous Consumers Help To Shape the Beauty and Personal Care Landscape
Premium Beauty Benefits From Brexit in the Short Term
Global Players Sustain Their Market Lead
New Product Developments Influenced by Four Main Drivers
Despite Brexit Uncertainty, Abundant Opportunities Remain for Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Slowdown of Mass Beauty Personal Care Following Premiumisation Trend
Mass Beauty and Personal Care Products To Become More Transparent in Order To Remain Competitive
Growing Demand for Natural and Organic Products
Competitive Landscape
Unilevers Extensive Product Portfolio Secures Its Category Lead
Private Label and Fashion Retailers Register A Good Performance With New Product Innovations
Traditional Distribution Channels Have To Adapt
Category Data
Table 20 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 21 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 23 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 24 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 25 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022













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