Deodorants in Brazil

One of the most intense categories within beauty and personal care in terms of promotional activities is deodorants. Brazilians are becoming used to visiting retailers and having the choice of at least one promotion when checking the deodorant shelf space. Strategies ranging from discounts such as buy-two-get-one-free are becoming the standard in the category, increasing competition among existing players.

Euromonitor Internationals Deodorants in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN BRAZIL
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
High Levels of Promotional Activity Negatively Affect Category Sales
High Percentage of Unemployed Consumers Leads To Less Urgent Need To Purchase Deodorants
Competitive Landscape
Unilever Maintains Leadership of Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
2017 Remains A Challenging Year for Beauty and Personal Care in Brazil
Natura Cosmticos SA Makes A Bold Move by Acquiring the Body Shop
Natura Cosmticos Regains Leadership
Innovation Trend Intensifies in 2017
Positive Outlook Ahead, Despite Challenging Short-term Scenario
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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