Away-From-Home Tissue and Hygiene in Kenya

More hotel facilities and fast food establishments are set to cater to business travellers as well as local tourism and regular consumers. Growth in the number of hotels and food chain restaurants has been spurred by improved road infrastructure, rising domestic tourism flows and growth in the number of middle-income consumers with high disposable incomes living in Kenya. These establishments are huge buyers of facial tissues and paper towels.

Euromonitor Internationals Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Number of Hotels, Restaurants and Fast Food Establishments Is Set To Increase
Hand Driers Are Slowly Replacing Paper Towels in Establishments
Consumer Food Chains Are Gaining in Popularity
Competitive Landscape
Manufacturers Will Increase Their Advertising Spend
Direct Supplying Will Save Consumers Time
Institutions Are Preferring To Deal With Manufacturers Directly
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Executive Summary
Kenya Undergoes Massive Infrastructure Developments
There Is A Focus on Sustainable Production and Recycling
Competition Drives Sales
Supermarkets Leads Sales
A Positive Forecast Period Performance Is Anticipated
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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