Sanitary Protection in Thailand

Sanitary protection is set for further positive sales growth over the forecast period, with value sales likely to increase at a higher rate than volume sales. The essential nature of sanitary protection is set to support overall growth in the category, while higher value growth is set to be based on the shift in demand towards more sophisticated products. Many women are no longer satisfied with what more basic sanitary protection products offer and this is leading to them turning to more sophist...

Euromonitor Internationals Sanitary Protection in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN THAILAND
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
More Sophisticated Products Set To Become More Popular Over the Forecast Period
Pantyliners To Remain the Most Dynamic Sanitary Protection Category
Slim/thin/ultra Thin Towels With Wings Slated for Further Positive Growth
Competitive Landscape
Unicharm Remains Thailands Strongest Sanitary Protection Company
Second-placed Kao Corp Is the Most Dynamic Branded Player in Sanitary Protection
International Players Remain Dominant, With Local Brands and Private Label Struggling
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Strong Growth Again for Tissue and Hygiene in 2017
Demographic Trends Such As Falling Birth Rate and Population Ageing Influence Sales
Multinational Players Remain Dominant, With Local Brands and Private Label Struggling
More Sophisticated Consumer Tastes Support Growth in Sales of Expensive Products
A Positive Performance Is Expected for Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 9 Birth Rates 2012-2017
Table 10 Infant Population 2012-2017
Table 11 Female Population by Age 2012-2017
Table 12 Total Population by Age 2012-2017
Table 13 Households 2012-2017
Table 14 Forecast Infant Population 2017-2022
Table 15 Forecast Female Population by Age 2017-2022
Table 16 Forecast Total Population by Age 2017-2022
Table 17 Forecast Households 2017-2022
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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