Mens Grooming in Thailand

The trend for mens grooming in Thailand continued to soar across the country. Men are interested in adopting products that target them due to rising image sophistication. Teenagers tend to adopt the trend at a younger age and brands are responding by offering a series of new products for potential consumers. Certain highlights include Tros Hybrid Wax, Tros Journey Eau De Perfume, Tros Facial Foam, LOral Men Expert Hydra Sensitive, and Nivea Men Oil Clear in liquid formula.

Euromonitor Internationals Mens Grooming in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN THAILAND
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Innovative Launches in Mens Grooming Are Soaring
Importance of Personal Appearance Will Continue To Evolve
Prioritisation in Improving Skin Drives Mens Toiletries
Competitive Landscape
Beiersdorf Thailand Retains Leadership of Competitive Landscape
Better Way (thailand) Co Ltd Plans To Extend Its "for Men" Line
Celebrities As Brand Influencers and Sponsorship Remain Key To Success
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
2017s Performance Benefits From Ageing Population and Tourist Demand
Beauty Retail Shifts Towards Multi-brand Beauty Stores and Online Platforms
Multinational Players Lead Beauty and Personal Care
New Product Launches Focus on Natural and Organic Ingredients
Positive Outlook Is Driven by Sophisticated Demand and Product Offerings
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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