Deodorants in Taiwan

The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more invested in the idea that they should present a pleasant, clean aroma at all times. In addition, increasing interest in taking regular exercise is set to continue supporting demand. However, high levels of competition mean that average unit prices are...

Euromonitor Internationals Deodorants in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN TAIWAN



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Slower Value Growth Expected in Deodorants Due To Unit Price Declines
Few Perceived Threats To Sales of Deodorants Likely To Be Seen
Deodorant Sprays Expected To Continue Leading Growth During the Forecast Period
Competitive Landscape
Unilever Remains by Far the Strongest Player in Deodorants
Gender-specific Products Continue To Gain Ground, Especially in Deodorant Sprays
Mass Brands Dominate, With Consumers Seeing Little Value in Premium Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Consistent Positive Growth Registered in Beauty and Personal Care in 2017
Natural Products Become More Popular in Skin Care and Colour Cosmetics
Major International Players Continue To Lead Sales
South Korean Brands Remain at the Forefront of New Product Development
Growth Set To Accelerate Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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