Mirato SpA in Beauty and Personal Care (Italy)

Miratos strategy going forward is expected to be based on product innovation and differentiation, brand acquisition and optimising its distribution. In particular, Miratos approach to product innovation is likely to focus on naturally positioned products and avoiding ingredients perceived as harmful. Moreover, after the 2015 purchase of the Nidra and Glicemille brands from Colgate-Palmolive, the company is expected to continue to grow its portfolio through the acquisition of new brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MIRATO SPA IN BEAUTY AND PERSONAL CARE (ITALY)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Mirato SpA: Key Facts
Summary 2 Mirato SpA: Operational Indicators
Competitive Positioning
Summary 3 Mirato SpA: Competitive Position 2016













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