Mens Grooming in Russia

There was increased interest in Russian men maintaining an attractive beard at the end of the review period. This led to the emergence of completely new types of grooming products, which did not exist at the beginning of the review period in Russia. In this regard, companies expanded their assortment with new products created for beard care. Therefore, local manufacturer Axioma OOO launched a new line of beard care products, Axioma Barber. This line includes beard balm, beard oil, beard shampoo...

Euromonitor Internationals Mens Grooming in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN RUSSIA
Euromonitor International
April 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Trend for Growing A Beard Leads To Appearance of New Grooming Products
Development of Premium Mens Grooming Is Undermined Due To Unfavourable Economic Circumstances
Competitive Landscape
International Players Dominate Mens Grooming
Retailers Are Active in Bringing New Brands To Russia
Specific Features To Attract New Consumers
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Slows Down Amidst Ongoing Economic Hardship
Personalisation, Digitalisation and Naturalness Trends Are Among the Most Apparent
Fragmented Competitive Landscape Is Enriched With New Brands
Brands Seek To Meet Growing Consumer Desire for Natural Products and Multitasking
Beauty and Personal Care Is Expected To Continue With Stagnant Performance
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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