Fragrances in Sweden

Most fragrances sales are accounted for by premium brands, unlike in other beauty and personal care areas, where mass products dominate. High-quality, exclusivity, and brand loyalty are reasons for the popularity of premium fragrances. The stronger focus on product launches within premium fragrances has also further helped to boost sales of premium brands at the expense of mass fragrances. This trend is projected to continue as Swedish consumers are showing growing interest in more premium range...

Euromonitor Internationals Fragrances in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN SWEDEN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Premium Fragrances Drive Sales
Niche Fragrances Continue To Grow in Popularity
Layering Trend on the Rise in 2017
Competitive Landscape
International Premium Brands Dominate Sales
Internet Retailing Facilitates Growth of Smaller Brands
Most Consumers Remain Brand Or Price Loyal
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Modest Growth in Beauty and Personal Care
Holistic Health Trend in 2017
Stronger Growth of Premium Brands Changes Competitive Landscape
Rising Demand for K-beauty and Advanced Skin Care
Shift From Apparel To Beauty Products Expected Over Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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