Depilatories in Sweden

Depilatories posted marginal growth in 2017, driven by womens pre-shave and womens razors and blades sales, which are generally used for a quick shave between visits to a beauty salon, as well as for more regular shaving of areas such as underneath armpits and legs. On the other hand, hair removers/bleaches sales are declining due to dissatisfaction with results and more pain compared to beauty salon treatments. Similarly, the popularity of electric hair removal devices that can be used at hom...

Euromonitor Internationals Depilatories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN SWEDEN
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Beauty Salon and Hair Removal Device Growth Limits Sales
Declining Average Unit Prices
New Product Launches Required To Fuel Growth
Competitive Landscape
Procter & Gamble Continues To Lead Sales
Private Label and Cheaper Ranges See Strong Growth in 2017
Brands Expected To Compete on Price and Product Development
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Womens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Modest Growth in Beauty and Personal Care
Holistic Health Trend in 2017
Stronger Growth of Premium Brands Changes Competitive Landscape
Rising Demand for K-beauty and Advanced Skin Care
Shift From Apparel To Beauty Products Expected Over Forecast Period
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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