Deodorants in Chile

Deodorant purchases tend to not to be planned. However, in the context of a gloomy Chilean economy, consumers tended to be more price-sensitive and more rational in their purchases even when it came to deodorants. Consequently, players relied more heavily on in-store promotions compared with previous years, which explains why deodorants increased so slowly in current value terms, after stronger increases in every other year of the review period. For instance, Unilever Chile implemented aggressiv...

Euromonitor Internationals Deodorants in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN CHILE
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Slower Performance in 2017
Avoiding Body Odour Is Key When It Comes To Personal Hygiene
Chileans Prefer Deodorant Sprays
Competitive Landscape
Unilever Chile Keeps Gaining Share
Beiersdorf (chile) Boosted by Strong Marketing Campaigns for Nivea and Eucerin
Natura Cosmetics Performance Driven by Deodorant Roll-ons and Sprays
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Slower Value Growth in Beauty and Personal Care
the Distribution Landscape Is Changing
Multinationals Continue To Lead Thanks To Strong Brand Recognition and Advertising
Specification Dictates Product Launches
Slow Growth Is Forecast, But There Will Be Room for Innovation
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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