Bath and Shower in Italy

Over the forecast period Italian consumers are expected to remain price-sensitive and continue to search for value for money through larger bath and shower formats and products sold via promotions. Consumers are not brand loyal when purchasing these widely considered commodity items. Although the Italian economy is set to recover slowly and deliver higher GDP growth rates compared with the review period, consumers will not be keen to purchase pricey products and they will remain cautious about s...

Euromonitor Internationals Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BATH AND SHOWER IN ITALY
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Value for Money Remains A Priority in Bath and Shower
Convenience and Indulgence Appeal To Consumers
Competitive Landscape
Multinationals Remain at the Top of the Rankings
Product Launches Bring New Scents and Properties
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
LOral Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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