Sun Care in Romania

Sun care in Romania, as in other European markets, continued to witness the launch of innovative products in 2017. When buying sun care, consumers take into account several factors, for example SPF, brand name, product format and additional benefits. However, price is also important as the purchasing power of many Romanians is weak, leading to them opting for products offering the best value for money. Moreover, sun care in Romania is hampered by a lack of consumer education. Many consumers do n...

Euromonitor Internationals Sun Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUN CARE IN ROMANIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sun Care Hampered by A Lack of Consumer Education and Weak Purchasing Power
Sun Protection Once Again the Best Performing Category
Competitive Landscape
Vast Range of Products Available for Different Age Groups and Skin Types
Opportunities for Manufacturers
Category Data
Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care in Romania Continues To Record Healthy Growth in 2017
What Consumers Look for in Beauty and Personal Care Products
Domestic Companies Gaining Ground in the Local Beauty and Personal Care Market
Internet Retailing by Far the Fastest Growing Distribution Channel in Beauty and Personal Care
Niche and Premium Beauty and Personal Care Categories To Record the Strongest Growth Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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