Sun Care in Georgia

In 2017, value sales of sun care are dominated by sun protection, which is the most available and best-known to Georgian consumers. Sun protection is considered the best way to keep skin healthy when sunbathing. In a situation when sun care is scarcely advertised and no actions for raising awareness are initiated, the leadership of sun protection is expected to continue into the forecast period.

Euromonitor Internationals Sun Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUN CARE IN GEORGIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sun Protection Expected To Remain the Leading Category
Seasonality of Using Sun Care Is Expected To Expand Over Forecast Period
Devaluation Affects Sun Care But Low Price Elasticity Is Demonstrated
Competitive Landscape
Beiersdorf AG Remains Strong Leader of Sun Care
Development of Baby and Child-specific Sun Care May Bring Changes in Share Structure
Minor Brands Tend To Disappear
Category Data
Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Factors Contributing To Positivity of Beauty and Personal Care in Georgia
Stability of Currency Rate Benefits Premium Products
Three Distinct Leaders of Beauty and Personal Care in 2017
Returning Popularity of Premium Products Due To New Development
Forecast Period Expected To Bring Continued Growth
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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