Sun Care in Austria

The growing health trend continues to influence consumer wellbeing awareness in Austria. With global climate changes and increasing health awareness, many consumers in Austria are opting to protect their skin from prolonged exposure to the sun, especially during the summer. However, consumer purchasing behaviour patterns over the review period, as well as in 2017, indicate growing demand for sun protection products all-year-round, especially when it comes to sun protection for children. Conseque...

Euromonitor Internationals Sun Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SUN CARE IN AUSTRIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers Opt for Various Sun Care Formats
Interplay Between Sun Care and Skin Care As Consumers Search for Added Value
Growing Desire for Tanned Skin and Increasing Demand for Spf 50+
Competitive Landscape
Beiersdorf Dominates Sun Care Through Innovation and Strong Advertising
Private Label Ranges Remain Competitive Thanks To Lower Prices
Consumers To Increasingly Opt for Natural and Eco-friendly Sun Care
Category Data
Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Good Overall Performance in 2017
Natural Products Perform Well, With Vegan Becoming the New Organic
Big Global Players Continue To Lead, While Private Label Registers Losses
Strong Focus on New Product Launches
Prolonged Fierce Competition To Impact Value Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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