Oral Care in Croatia

According to several independent agencies, an average Croatian does not purchase more than three tubes of toothpaste a year. Furthermore, research showed that nine out of 10 Croatian households had purchased an oral care product at least once in 2017; meaning that over 10% of Croatians apparently never use oral care products. This situation in oral care is confirmed by research showing that more and more children are developing problems with their teeth at a young age.

Euromonitor Internationals Oral Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ORAL CARE IN CROATIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Three Tubes of Toothpaste A Year
Strong Promotional Activities
Imports Increasing, Domestic Production Stagnating
Competitive Landscape
Plidenta Takes Centre Stage
Multinationals Overwhelm With New Concepts
Unusual Alternatives Also Emerge
Category Data
Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Sales Show Recovery in 2017
Rise of Croatian Manufacturers
Croatian Distributors Expanding
Natural and Locally Sourced Is the Key To Success
Online Shopping Spreads Into Beauty and Personal Care
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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