Oral Care in Costa Rica

Further levels of segmentation continued to characterise oral care development in Costa Rica during 2017, as specialised brands (such as the Spanish toothbrush brand Pierrot) and homeopathic products (such as the Bulgarian toothpaste and mouthwash brand Bilka) continued finding room to target more-specific groups of consumers interested in such added-value lines. Besides finding room for such types of high-end products, major brands such as Colgate and Oral-B continued to unfold additional level...

Euromonitor Internationals Oral Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ORAL CARE IN COSTA RICA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Additional Levels of Specialisation Continue Boosting Oral Care Sales During 2017
Complete Oral Care Lines Continue Promoting Sales of Complementary Products, Such As Mouthwashes
More-natural Formulations Will Continue To Have Good Development Opportunities Over the Forecast Period
Competitive Landscape
International Players Continue To Lead Oral Care in Costa Rica
Walmarts Private Label Line Competes Strongly
Further Specialisation Will Continue To Characterise Oral Care Over the Forecast Period
Category Data
Table 1 Sales of Oral Care by Category: Value 2012-2017
Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 3 Sales of Toothbrushes by Category: Value 2012-2017
Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Further Focus on Specialisation and Segmentation
Natural Ingredients Are the Major Trend Within Beauty and Personal Care in 2017
New and Traditional Players Continue To Focus on Targeting Mid-income Consumers
Walmarts Private Label Line Increases Its Presence Across Most Categories, While the Local Player Bioland Gains Additional Momentum Through Natural-based Products
"masstige" Products Focused on Mid-income Millennials Are Expected To Gain Momentum Over the Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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