Mens Grooming in Nigeria

Mens grooming is expected to continue to grow over the forecast period due to the increasing young urban adult male population, which places more of a premium on appearance. Mens razors and blades, the largest area, offers products which are considered to be essential by many men. With growing urbanisation, there is greater demand for more expensive product types as urban consumers are more interested in sophisticated products.

Euromonitor Internationals Mens Grooming in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MENS GROOMING IN NIGERIA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growing Young Adult Male Population Drives Growth
Westernisation and Changing Trends Impacting Demand
Mens Razors and Blades Remains Largest Area
Competitive Landscape
Procter & Gamble Continues To Lead Sales
Nigeria Ball Point Pen Industries Ranks Second, But Leads Volume Sales
Vine Morris Link Continues To Perform Well
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Posts Strong Growth
Economic Growth in 2017 Boosts Demand
Increasing Competition
Poor Economic Conditions Limit New Product Launches in 2017
Economic Stability Expected To Drive Growth Over Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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