Mens Grooming in Georgia

At a glance, mens shaving might give the impression of an emerging category, due to its continual strong value growth. However, volume sales are high enough to assess mens shaving as quite mature. The devaluation of local currency against the US dollar and the euro has resulted in increasing prices of products from countries that did not face similar devaluation. Mens shaving offers basic products and therefore, is not price sensitive; the increased unit prices did not lead to decreasing volu...

Euromonitor Internationals Mens Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN GEORGIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Mens Shaving Is Strongly Influenced by Devaluation of Local Currency
Premium Mens Bath and Shower Will Be Strongest Performer Over Forecast Period
Mens Skin Care Expected To Be Another Strong Performer
Competitive Landscape
Strong Brand Awareness Helps the Procter & Gamble Co To Maintain Leadership
Narrow Positioning But Strong Second Position for Bic by St Bic SA
Lack of Interest in Direct Sellers
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2015-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
Factors Contributing To Positivity of Beauty and Personal Care in Georgia
Stability of Currency Rate Benefits Premium Products
Three Distinct Leaders of Beauty and Personal Care in 2017
Returning Popularity of Premium Products Due To New Development
Forecast Period Expected To Bring Continued Growth
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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