Hair Care in Venezuela

In 2017, the absence of international brands and traditional products such as shampoo and conditioners continued, in spite of adjustments of price ceilings during the last quarter of 2016, which resulted in a temporary increase in supply during the first quarter of 2017. Whilst price regulations made retail prices the same, regardless of positioning, features and ingredients, domestic companies came up with a fairly homogenous strategy for product branding by replacing the word shampoo with p...

Euromonitor Internationals Hair Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN VENEZUELA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Manufacturers Redefine Hair Products To Avoid Regulation
Price Ceilings Lead To Greater Variety
Positive Trend Towards Sulphate-free Shampoos Continues in 2017
Competitive Landscape
Mass Domestic Economy Brands Lead the Category in 2017
at the Salon, Wella and Loral Come at A Premium
Domestic Companies Step Up To the Plate in Colourants
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 9 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Inconsistent Government Policies Continue To Deter Growth in 2017
Fears of Further Price Ceilings Shape Product Offerings
Domestic Companies Rise Up Against Economic Recession in 2017
Online Stores Are Gaining Traction Across All Segments in 2017
Beauty and Personal Care To Continue on A Downward Volume Trend Due To Adverse Economic Conditions
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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