Hair Care in Finland

Unlike in most European markets, hair care sees the highest spend within beauty and personal care in Finland. As such, new competitors entered in high numbers during the review period. This, coupled with poor economic conditions, led to a fall in average unit prices. The sales value of hair care declined throughout the review period, although it started to rebound in 2017. However, the hair care value peak of 2012 is not expected to be reached in the forecast period. As competition will remain i...

Euromonitor Internationals Hair Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN FINLAND
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Intensified Competition and Maturity of Hair Care Will Limit Growth in the Future
Salon Professional Hair Care Will Be Sold Outside Salons Increasingly
New Hair Dying Trends Will Have A Positive Impact on Colourant Sales
Competitive Landscape
Successful Launches Boost Loral Finlands Share in Hair Care
Natural Brands Still Account for A Small Share of Sales But Are Bound To Gain
Some Local Brands Have Strengthened Their Rankings Thanks To Well-positioned Products
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Boundary Between Premium and Mass Categories Becomes Blurred in Beauty and Personal Care
After A Poor Performance During the Review Period, Beauty and Personal Care Rebounds in 2017
Intense Competition Continues To Have An Impact on Unit Prices
Natural Features Are Penetrating the Mass Category
Growth Expected in the Forecast Period, But Value Will Be Undermined by Intense Competition
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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