Hair Care in Cameroon

Hair care is expected to perform well over the forecast period, with the value CAGR in line with the growth seen in 2017 at constant 2017 prices. Population growth will support rising sales in this category, as well as the offer of a wide selection of products, particularly from companies such as SoftSheen-Carson Laboratories, House of Cheatham and Sipca Cameroun. Despite a rise in the metrosexual trend, products for women will continue to account for the majority of sales.

Euromonitor Internationals Hair Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HAIR CARE IN CAMEROON
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Hair Care Is Anticipated To Perform Well Over the Forecast Period
Convenience Is Set To Drive Growth for Perms and Relaxants
Consumers Are Expected To Increasingly Be Conscious of the Ingredients in Products
Competitive Landscape
Softsheen-carson Laboratories Maintains Its Lead in Hair Care
Mass Brands Dominate
An Elaborate Product Offering for An Increasingly Informed Clientele
Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 7 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Records Growth, Supported by the Rising Urban Population
Lifestyle Changes Drive Growth for Beauty and Personal Care
A Local Player Leads Beauty and Personal Care Despite Multiple International Players
New Product Development Particularly Prominent in Bath and Shower
Beauty and Personal Care Is Set To Perform Well Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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