Fragrances in Romania

In 2017, fragrances remained the biggest category in value terms in beauty and personal care in Romania, followed by skin care and colour cosmetics, thus differing from other Eastern European markets, where skin care leads sales. This situation can be attributed to the consumption habits of several generations. However, things are slowly changing, with Romanians becoming better educated as to the importance of skin care and paying more attention to the ingredients used in all beauty and personal...

Euromonitor Internationals Fragrances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN ROMANIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Fragrances Continues To Perform Well in Romania
Premium Fragrances Outperforming Their Mass Counterparts
Niche Fragrances Slowly Gaining Ground
Competitive Landscape
Sales Supported by Manufacturer Innovations and New Product Launches
Growth Opportunities
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care in Romania Continues To Record Healthy Growth in 2017
What Consumers Look for in Beauty and Personal Care Products
Domestic Companies Gaining Ground in the Local Beauty and Personal Care Market
Internet Retailing by Far the Fastest Growing Distribution Channel in Beauty and Personal Care
Niche and Premium Beauty and Personal Care Categories To Record the Strongest Growth Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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