Fragrances in Peru

Peruvian consumers have chosen not to switch from their habitual fragrance to cheap ones despite the economic slowdown. Consumers prefer to reduce their frequency of purchases, or the pack size, whilst continuing to look for what they consider high-quality products. Brands from direct sellers as well as famous international names are favoured by a vast majority of customers. Also, direct seller consultants provide short-term credit to their customers, keeping a stable level of sales.

Euromonitor Internationals Fragrances in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN PERU

June 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Despite the Economic Slowdown, Consumers Remain Loyal To Their Favourite Fragrance
Mothers Day and Christmas Are the Most Significant Dates for Fragrance Sales
Future Growth Will Come Mainly From Fragrances for Women
Competitive Landscape
Direct Sellers Brands Are Considered As Premium for A Vast Group of Consumers
Domestic Brands Lead the Category
Retailers Increase Their Penetration Through Credit Cards
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Main Driver Is Personal Relationships
Online Tutorials Are Excellent Sales Tools
Beauty Specialist Retailers Is A Developing Channel
Multinationals Retain Leadership Over Local Manufacturers
Future Behaviour Depends on the Countrys Economic Growth
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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