Fragrances in Bulgaria

Niche premium fragrances enjoyed great popularity in the review period. Niche unisex fragrances like Amouage, Montale, Creed, Serge Lutens and Aqua di Parma benefitted strongly from the increased preference for exclusivity and authenticity as opposed to mainstream luxury brands. The rise of unisex fragrances follows the general trend towards consumers quest for authenticity and discovery. Unisex fragrances rarely target men or women, but focus on individuality and leave the choice with the cons...

Euromonitor Internationals Fragrances in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN BULGARIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
New Growth Zone for Niche Fragrances
Oriental, Spicy Scents Continue To Dominate the Scent Spectrum in Mens Fragrances
Online Retailers in Fragrances Continue Struggle To Gain Consumer Trust
Competitive Landscape
Loral Bulgaria Experiences the Fastest Growth in Premium Fragrances
Orbico Bulgaria Takes Over Everet Sofias Brand Portfolio in 2017
Direct Sellers Drive Growth in Mass Fragrances
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Stable Increase in Household Consumption in Bulgaria Benefits Beauty and Personal Care
Green Light for "green" Cosmetics
Concentration of Beauty and Personal Care Sales in Large Chained Retailers
Products Increasingly Tailored To Individual Personality and Dynamic Lifestyle of Urban Consumers
Digitalisation Trends Have Growing Impact in Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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