Fragrances in Austria

Consumers in Austria showed strong preference for premium products in 2017, opting for high-quality, long-lasting fragrances. This tendency was noticeable among both men and women. Due to the fact that fragrances are already used in many other beauty and personal care products like deodorants, shower gels, lotions and creams, consumers focused on using premium fragrances in smaller amounts or less frequently. At the same time, many Austrians simply focused on mass fragrances for daily use, while...

Euromonitor Internationals Fragrances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


FRAGRANCES IN AUSTRIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Consumers Show Strong Preference for Mass and Premium Products
Trend Towards Unisex Fragrances Expected To Continue
Uniqueness and Originality Important for Consumers
Competitive Landscape
Leading Fragrance Brands Profit From Fashionable Image
Reduced Prices of Mass Brands Negatively Impact Private Label Sales
Branded Producers Expected To Face Challenges
Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Good Overall Performance in 2017
Natural Products Perform Well, With Vegan Becoming the New Organic
Big Global Players Continue To Lead, While Private Label Registers Losses
Strong Focus on New Product Launches
Prolonged Fierce Competition To Impact Value Sales
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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