Depilatories in Guatemala

In 2017, most value sales of womens razors and blades were accounted for by disposable razors, whilst systems razors represented only a small value share. Although systems are perceived as more effective, using disposable razors is considered more convenient and cheaper, which are important factors in the purchasing decision for many consumers. System razors such as Gillette Venus (Procter & Gamble Interamericas de Guatemala) are preferred by higher-income consumers with sufficient disposable i...

Euromonitor Internationals Depilatories in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN GUATEMALA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Disposable Razors Are More Prevalent
Lack of Tradition Hinders the Growth of Depilatories in Guatemala
Modern Grocery Retailers Leads the Distribution of Depilatories
Competitive Landscape
Procter & Gamble Interamericas De Guatemala Leads Depilatories
International Brands and Private Label
Natural Ingredients Are Common, Although No New Product Launches in 2017
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Depilatories: % Value 2013-2017
Table 4 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 5 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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