Depilatories in Finland

Womens razors and blades is an area where economic swings are strongly reflected in value growth rates. During downturns consumers tend to easily downgrade from branded products to private label, for example. This type of development took place during the review period in Finland, but by 2017 with the improving economy consumers started to upgrade their razor and blade purchases again. It is expected that sales of branded products will boost value growth in the forecast period. However, this al...

Euromonitor Internationals Depilatories in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Womens Pre-Shave, Womens Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEPILATORIES IN FINLAND
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Womens Razors and Blades Is Highly Sensitive To Economic Swings - Improving Economy Will Have A Positive Impact During the Forecast Period
Hair Removers/bleaches Has the Highest Growth Potential
Sales of Disposable Razors and Blades Will Continue Declining
Competitive Landscape
Procter & Gamble Finland Maintains Its Lead, But With A Slightly Smaller Margin
Reckitt Benckiser Nordic Increases Its Share Thanks To Above-average Growth of Hair Removers/bleaches
Private Label Has A Substantial Share - Selection Includes Economy and More Advanced Products
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Womens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Boundary Between Premium and Mass Categories Becomes Blurred in Beauty and Personal Care
After A Poor Performance During the Review Period, Beauty and Personal Care Rebounds in 2017
Intense Competition Continues To Have An Impact on Unit Prices
Natural Features Are Penetrating the Mass Category
Growth Expected in the Forecast Period, But Value Will Be Undermined by Intense Competition
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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