Deodorants in Saudi Arabia

Ongoing heat waves in Saudi Arabia as well as increased health and hygiene awareness have prompted consumers to step up their hygiene practices and use deodorants more often. Moreover, the relatively new and evolving deodorant sticks and deodorant creams categories helped maintain value growth over the review period due to their high price in comparison to other deodorant formats. Although consumers in Saudi Arabia still favour deodorant sprays and roll-ons, some consumers are starting to switch...

Euromonitor Internationals Deodorants in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN SAUDI ARABIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Hot Weather Conditions and Increased Health and Hygiene Practices Support Demand
Deodorant Sprays Remains Most Favoured Format in Saudi Arabia
Promotional Campaigns Reduce Average Unit Price
Competitive Landscape
Beiersdorf Maintains Leading Position in Deodorants
Supermarkets Leads Among Distribution Channels
Brands Continue To Focus Greatly on Fighting Odour
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Increasing Number of Negative Factors Curb Market Development
Social Media Influences Demand for Beauty and Personal Care Products
Dermocosmetics and Private Label Emerge in Beauty and Personal Care
More Natural Ingredients Will Be Part of Beauty and Personal Care Future
Uncertainty Undermines Expansion of Beauty Specialist Retailers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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