Deodorants in Latvia

Deodorant sprays used to be very popular in Latvia but in recent years have lost ground to other formats such as roll-ons, creams and sticks, although the latter two remained very small categories in 2017, largely due to a limited number of products. Deodorant creams, however, is expected to be the only category to register positive, albeit marginal, value growth at constant 2017 prices over the forecast period, primarily due to being seen as a healthier format. Nevertheless, deodorant sprays wi...

Euromonitor Internationals Deodorants in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN LATVIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Deodorant Creams Slightly Gaining Ground
Rise of Premium Deodorant Brands
Health Concerns To Shape Future New Product Development
Competitive Landscape
Multinationals Continue To Dominate the Category
Local Manufacturers Have A Minor Presence in Deodorants
Online Sales of Deodorants To Rise Over the Forecast Period
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Executive Summary
Latvian Beauty and Personal Care Witnessing A Shift Towards the Premium Segment
Smaller Players Focus on Niches, Leaving the Mass Segment To Global Brands
Latvian Manufacturers Showing Some Ambition With Their New Product Developments
Counterfeit Products Pose A Threat To the Premium Segment
Future Growth To Depend on New Product Development and the Use of Digital Tools
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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