Deodorants in Costa Rica

As a result of the rising offer of brands within deodorants that leverage on different types of functional and aspirational claims, the offer of these products in Costa Rica continued to grow in 2017 through specialisation. There was a vast assortment of products that focused on providing added value to local consumers, including longer-lasting protection, anti-stain alternatives and clinical-strength results. Other types of relevant selling points include moisturising effects in the case of wom...

Euromonitor Internationals Deodorants in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DEODORANTS IN COSTA RICA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Additional Segmentation and Product Specialisation Characterise Deodorants in 2017
Convenience and Multiple Performance Claims Continue To Set the Pace
Good Development Opportunities for Natural-based Deodorants Over the Forecast Period
Competitive Landscape
Traditional International Players Maintain Their Competitive Edge During 2017
New Product Launches Find Room Based on Presentation and New Fragrances
Natural Products Anticipated To Appeal To Higher-end Younger Consumers Over the Forecast Period
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Executive Summary
Further Focus on Specialisation and Segmentation
Natural Ingredients Are the Major Trend Within Beauty and Personal Care in 2017
New and Traditional Players Continue To Focus on Targeting Mid-income Consumers
Walmarts Private Label Line Increases Its Presence Across Most Categories, While the Local Player Bioland Gains Additional Momentum Through Natural-based Products
"masstige" Products Focused on Mid-income Millennials Are Expected To Gain Momentum Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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