Deodorants in China

As one of the smallest product types in beauty and personal care in China, in terms of value sales, deodorants experienced steady value growth in 2017, thanks to growing product awareness and acceptance, especially among young consumers who pay more attention to their personal grooming or those with strong body odour. On the other hand, the rising number of gym-goers are also among the major consumers, as they perspire a lot when doing exercise and are more likely to develop body odour. However,...

Euromonitor Internationals Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN CHINA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Steady Development Underpinned by Rising Product Awareness
Deodorant Sprays Is the Leading Type, With Stronger Value Growth Too
Competitive Landscape
Multinational Players Dominate
Unilever China Takes the Lead
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Skin Care Constitutes the Majority of Sales While Colour Cosmetics Is Most Dynamic
Advances in New Technology Promotes Beauty and Personal Care
Multinational Players Face Growing Competition From Domestic Ones
Relaunch of New Products With Finer Ingredients Or More Functions
Strong Forecast Growth Momentum Is Expected To Be Maintained
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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