Deodorants in Belgium

Despite maturity and price pressure, deodorants saw positive value sales growth in 2017. Sprays is the biggest category in deodorants and, in 2015 and 2016, it experienced the success of compressed formats in sprays. The compressed format had several benefits, amongst which were a reduction of 50% in CO2 emissions and 20% less aluminium than the traditional formula. However, the success of the compressed format resulted in an erosion of volume sales. In 2017 manufacturers reacted to this by laun...

Euromonitor Internationals Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN BELGIUM
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Slight Value Growth for Deodorants, Driven by Positive Performance of Sprays
Free From Trend Is the Main Value Growth Driver
Premium Deodorants Remain Niche
Competitive Landscape
Unilever Leads With Several Popular Brands
Beiersdorf Focusses on Nivea Pocket Formats
Key 2017 Launches
Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
Static Performance for Beauty and Personal Care in 2017
Free From and Natural Ingredients Are the Main Growth Drivers
Premium Outperforms Mass
More Free From, Natural and Sustainable Products in 2017
Signs of Recovery
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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