Colour Cosmetics in Romania

In 2017, the colour cosmetics category in Romania was one of the least developed in Eastern Europe. Per capita consumption in other countries in the region is around double that in Romania, while in Western European markets such as France, consumption is 4-5 times higher. This can be largely attributed to the fact that in Romania about half of the population live in rural areas, where there is a limited supply of colour cosmetics, with most sales being in the hands of direct selling companies. H...

Euromonitor Internationals Colour Cosmetics in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


COLOUR COSMETICS IN ROMANIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Colour Cosmetics An Underdeveloped Category in Romania
Sales Supported by Rising Disposable Incomes and Increasing Consciousness About Appearance
Foundation/concealer and Blusher/bronzer/highlighter Two of the Best Performing Categories in 2017
Competitive Landscape
Loral Remains the Leading Player
Colour Cosmetics Remains A Transformative Category
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care in Romania Continues To Record Healthy Growth in 2017
What Consumers Look for in Beauty and Personal Care Products
Domestic Companies Gaining Ground in the Local Beauty and Personal Care Market
Internet Retailing by Far the Fastest Growing Distribution Channel in Beauty and Personal Care
Niche and Premium Beauty and Personal Care Categories To Record the Strongest Growth Over the Forecast Period
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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