Beauty and Personal Care in Nigeria

Beauty and personal care performed well over the review period, although the area was negatively impacted by the poor economy in 2016, when prices skyrocketed due to the depreciation of the local currency during the recession. Factors driving growth in Nigeria include a growing middle class with higher disposable incomes, an increasing population (particularly young people and babies), on-going urbanisation, and the rise in white collar employment. Urban men and women in formal employment are mo...

Euromonitor Internationals Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEAUTY AND PERSONAL CARE IN NIGERIA



LIST OF CONTENTS AND TABLES

Executive Summary
Beauty and Personal Care Posts Strong Growth
Economic Growth in 2017 Boosts Demand
Increasing Competition
Poor Economic Conditions Limit New Product Launches in 2017
Economic Stability Expected To Drive Growth Over Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Baby Population Boosts Growth
Competitive Marketing Activities Boost Demand
Nappy Rash Treatments To Perform Strongly
Competitive Landscape
Johnson & Johnson Leads Sales
Unilever Ranks Second
Multinationals Dominate But Growing Competition From Asian Brands
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Population Growth Drives Growth
Strong Competition Stimulates Sales
Consumer Health Awareness Boosts Sales
Competitive Landscape
Pz Cussons Leads Sales
Multinationals Continue To Dominate Volume Sales
Mass Brands Looking To Differentiate Offering
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Increasing Female Population Boosts Sales
Social Media, Make-up Clinics and Growing Availability Boost Demand
Marketing Activities and Strong Competition Spurs Growth
Competitive Landscape
Mary Kay Leads Colour Cosmetic Sales
Mass Products Dominate, But Good Prospects for Premium Brands
Multinational Brands Dominate Due To Widespread Variety
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 35 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 37 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Urban Population Drives Growth
Deodorant Seen As Attractive Lower Priced Alternative To Fragrances
Deodorant Roll-on and Sticks Also Growing Strongly
Competitive Landscape
Unilever Continues To Lead Sales
Mass Brands Dominate, But Good Prospects for Premium Brands
International Brands Continue To Dominate, But Local Brands Picking Up
Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Rising Incomes Among Women Workers Drive Growth
Womens Pre-shave Performs Best
Strong Competition Fuels Growth
Competitive Landscape
Procter & Gamble Leads Sales
Nigerian Ball Point Industries Continues To Perform Strongly
Vine Morris Links Posts Strong Growth
Category Data
Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Womens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation Drives Growth
Premium Brands Spur Demand
Growing Number of Young Adults and Professional Women Boosts Sales
Competitive Landscape
Este Lauder Leads Sales
Puig Continues To Perform Well
Afnan Supremacy and Oriflame Perform Well
Category Data
Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Mens Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Womens Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Female and Urban Population To Boost Growth
Consumers Going Natural
Medicated Shampoo Remains Best Performing Area
Competitive Landscape
LOral Nigeria Leads Hair Care
Nn Fems Industries Posts Strong Growth
Competition Driving Marketing Activities and New Launches
Category Data
Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
Table 72 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 73 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 74 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 75 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Young Adult Male Population Drives Growth
Westernisation and Changing Trends Impacting Demand
Mens Razors and Blades Remains Largest Area
Competitive Landscape
Procter & Gamble Continues To Lead Sales
Nigeria Ball Point Pen Industries Ranks Second, But Leads Volume Sales
Vine Morris Link Continues To Perform Well
Category Data
Table 77 Sales of Mens Grooming by Category: Value 2012-2017
Table 78 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 79 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 80 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 81 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 82 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 83 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 84 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 85 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Need for Proper Oral Hygiene Stimulates Growth
Intensive Marketing Drives Sales
Increasing Population and Usage Frequency To Boost Growth
Competitive Landscape
GlaxoSmithKline Leads Sales
Procter & Gamble Leads Sales
International Brands Dominate
Category Data
Table 86 Sales of Oral Care by Category: Value 2012-2017
Table 87 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 88 Sales of Toothbrushes by Category: Value 2012-2017
Table 89 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 90 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 91 NBO Company Shares of Oral Care: % Value 2013-2017
Table 92 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 93 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 94 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 95 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 97 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Population Growth and Increasing Middle Class Boosts Skin Care Sales
General Purpose Body Care Drives Growth
Prospects for Premiumisation As Niche Areas See Growing Demand
Competitive Landscape
Beiersdorf Leads Skin Care
Unilever Ranks Second
International Brands Dominate
Category Data
Table 99 Sales of Skin Care by Category: Value 2012-2017
Table 100 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 101 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 102 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 103 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 NBO Company Shares of Skin Care: % Value 2013-2017
Table 107 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 109 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 113 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Awareness Drives Sun Care Sales
Direct Selling and Online Promotions Drive Sun Care Growth
Economic Growth and Foreign Direct Investment Expected To Drive Sales
Competitive Landscape
Oriflame Nigeria Leads Sun Care
Mary Kay and Forever Living Remain Key Players
Increasing Competition From Colour Cosmetics Brands
Category Data
Table 115 Sales of Sun Care by Category: Value 2012-2017
Table 116 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 117 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 118 NBO Company Shares of Sun Care: % Value 2013-2017
Table 119 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 121 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 123 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care To Grow Strongly Due To Economic Recovery
Growth of Middle and Upper Income Population To Stimulate Growth
Premium Fragrances Drive Sales in Nigeria
Competitive Landscape
Este Lauder Leads Sales
Forever Living Ranks Second
International Brands Dominate
Category Data
Table 124 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 125 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 127 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Young, Employed and Urbanised Population To Boost Growth
Rising Urban Female Population Key To Growth
Mass Deodorants Expected To Lead Growth Over Forecast Period
Competitive Landscape
Multinationals Lead Sales
Local Players Step-up and Become Best Performers
Imported Brands Dominate Sales
Category Data
Table 130 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 131 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 133 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022













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The personal care services market consists of the sales of personal care services and related goods by entities (organizations, sole traders and partnerships) that provide appearance care services to individual

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