Bath and Shower in Latvia

Bath and shower products tend to be impulse buys in Latvia, often chosen randomly by consumers while doing their shopping. They are increasingly opting for liquid soap, mainly at the expense of bar soap. This can be attributed to the formers ease of use, convenience, attractive packaging and wider variety of scents. Liquid soap was thus one of the best performing categories in bath and shower in 2017 and is expected to continue to record steady growth over the forecast period as more products b...

Euromonitor Internationals Bath and Shower in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN LATVIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Liquid Soap Increasingly Replacing Bar Soap
Sensorial Properties To Drive Future Sales
Bath Additives Suffering From A Consumer Preference for Showers
Competitive Landscape
Local Player Stenders Benefits From Its Domestic Roots
Health and Beauty Specialists Remains the Leading Distribution Channel for Bath and Shower
Shift From Mass To Premium Products Anticipated
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Latvian Beauty and Personal Care Witnessing A Shift Towards the Premium Segment
Smaller Players Focus on Niches, Leaving the Mass Segment To Global Brands
Latvian Manufacturers Showing Some Ambition With Their New Product Developments
Counterfeit Products Pose A Threat To the Premium Segment
Future Growth To Depend on New Product Development and the Use of Digital Tools
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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