Bath and Shower in Guatemala

Product segmentation is beginning to be seen in Guatemala, with consumers in the middle to higher-end of the market beginning to use different bath and shower products for different purposes throughout their homes. Liquid soap is being using instead of bar soap for hand washing, body washes are being used for showering, and more women are using intimate hygiene products. In categories such as body wash/shower gel, further segmentation is being seen, with products being launched specifically for...

Euromonitor Internationals Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN GUATEMALA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Product Segmentation Is Beginning To Be Seen in Guatemala
Bar Soap Remains the Largest Category
Natural Ingredients
Competitive Landscape
International Brands Lead, Dominated by Colgate-Palmolive
New Product Launches
the Growth of Private Label
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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