Bath and Shower in Cameroon

Bar soap remained by far the largest category within bath and shower in 2017, despite the rising popularity of and accessibility to body wash/shower gel. Indeed, 2017 saw the increasing entry of body wash/shower gel products with different positionings, as retailers tried to diversify their brand portfolios. In addition, the growth in the number of middle-income consumers was another factor that positively impacted the category. Products with added benefits such as exfoliating and spa therapy...

Euromonitor Internationals Bath and Shower in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BATH AND SHOWER IN CAMEROON
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Bath and Shower Is Anticipated To Perform Well Over the Forecast Period
Strong Marketing Activities Will Continue To Support Sales
Products With Added Benefits Are Expected To Enter the Market
Competitive Landscape
International Brands Lead Bath and Shower in 2017
Les Laboratoires Biopharma Maintains Its Share
Mass Brands Dominate Bath and Shower; Premium Brands Remain Niche
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Records Growth, Supported by the Rising Urban Population
Lifestyle Changes Drive Growth for Beauty and Personal Care
A Local Player Leads Beauty and Personal Care Despite Multiple International Players
New Product Development Particularly Prominent in Bath and Shower
Beauty and Personal Care Is Set To Perform Well Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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