Baby and Child-Specific Products in Nigeria

The growing baby population in Nigeria fuelled demand for baby and child specific products over the review period, except in 2016, when the economic recession led to poor growth as incomes stagnated. Over the forecast period, sales are expected to return to growth as the economy improves and the baby population increases. Alongside this, the rapid rate of urbanisation is helping to increase incomes for some segments of the population involved in more professional employment. Such consumers are...

Euromonitor Internationals Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BABY AND CHILD-SPECIFIC PRODUCTS IN NIGERIA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Baby Population Boosts Growth
Competitive Marketing Activities Boost Demand
Nappy Rash Treatments To Perform Strongly
Competitive Landscape
Johnson & Johnson Leads Sales
Unilever Ranks Second
Multinationals Dominate But Growing Competition From Asian Brands
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Posts Strong Growth
Economic Growth in 2017 Boosts Demand
Increasing Competition
Poor Economic Conditions Limit New Product Launches in 2017
Economic Stability Expected To Drive Growth Over Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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