Baby and Child-Specific Products in Guatemala

In 2017, two new brands were seen in baby and child-specific products: Dove Baby (Unilever de Centroamrica) and Fisher Price (Coprodisa). Both brands have wide product portfolios, containing products such as baby shampoo, shower gel, body cream, talcum powder and cologne. Both brands are distributed through modern retail channels, and target the middle- to high-income consumer base. Competition from other well-established brands, such as Johnsons Baby and Huggies, is expected to be a strong ba...

Euromonitor Internationals Baby and Child-specific Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BABY AND CHILD-SPECIFIC PRODUCTS IN GUATEMALA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Coprodisa Imports Fisher Price Baby-specific Toiletries
Nappy (diaper) Rash Treatments Registers the Strongest Growth
Disposable Incomes Influence the Use of Baby and Child-specific Products
Competitive Landscape
Johnson & Johnson Guatemala Leads Baby and Child-specific Products
Mass Brands Dominate
Private Label Sales Remain Negligible
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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