Wipes in Hong Kong, China

Wipes recorded current value growth of 5% in 2016, a rate of growth which was in line with the 5% current value growth registered in the category during 2015. Personal wipes accounted for 90% of total wipes value sales in 2016, supporting overall growth in sales of wipes by registering 5% current value growth over the course of the year. Texture, antibacterial functions and user friendliness are the main differentiating elements found in personal wipes.

Euromonitor Internationals Wipes in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN HONG KONG, CHINA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Kimberly-Clark (hong Kong) Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark (Hong Kong) Ltd: Competitive Position 2016
Executive Summary
Tissue and Hygiene Records Slightly Slower Current Value Growth in 2016
the Low Birth Rate and Ageing Population Pose Challenges To Tissue and Hygiene
Health and Beauty Specialist Retailers and Supermarkets Dominate Distribution
International Players Lead Sales in Tissue and Hygiene
Tissue and Hygiene Is Expected To Post Slow Value Growth in Constant 2016 Terms
Key Trends and Developments
Tissue and Hygiene Faces Fresh Challenge From Low Birth Rates and Ageing Population
Supermarket and Health and Beauty Specialist Retailers Dominate Distribution
International Players Continue To Dominate Sales of Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources













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