Sanitary Protection in Estonia

Sales of sanitary protection grew by 3% in 2016. The country continued to recover from recession, enabling consumers to become increasingly demanding thanks to their rising levels of disposable income. However, as a result of long-term population decline, particularly in the 20-39 and 50-59 age groups, which are expected to drop by 32% and 8%, respectively by 2030, the consumer base for these products is set to shrink. Population trends will be driven by a below replacement level fertility rate,...

Euromonitor Internationals Sanitary Protection in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN ESTONIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Executive Summary
Ongoing Expansion of the Tissue and Hygiene Market
Consumers Demand More From Retail and Hygiene Products
Multinationals Characterise the Market
Supermarkets and Hypermarkets Remain Dominant
Steady Positive Growth for Tissue and Hygiene in Line With Changing Consumer Habits
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources













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