Wipes in Italy

In recent years, Italy faced a large increase in the number of drugstores and variety stores offering a wide range of wipes for all uses. Multi-purpose wipes slowly lose shelf space to more specific products, such as facial cleansing or intimate products. Consumers appreciate the use of wipes to replace other hygiene products as they are quick and portable, and they are convenient when quick usage is needed. Moreover, competitive prices and wide availability of fragrances allow consumers to chan...

Euromonitor Internationals Wipes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN ITALY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Fater SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 1 Fater SpA: Key Facts
Summary 2 Fater SpA: Operational Indicators
Competitive Positioning
Summary 3 Fater SpA: Competitive Position 2016
Kimberly-Clark SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 4 Kimberly-Clark SpA: Key Facts
Summary 5 Kimberly-Clark SpA: Operational Indicators
Competitive Positioning
Summary 6 Kimberly-Clark SpA: Competitive Position 2016
Executive Summary
Italian Economy Improving, But Still Halted by Political Uncertainty
Male Adult Incontinence Products Drive Investment in Tissue and Hygiene
Environmentally-sound Products Continue To Fulfil Their Potential
Drugstore and Variety Stores Thrive While Internet Retailing Still Lags
Blurrier Lines Between Retail and Away-from-home Sales
Key Trends and Developments
Cotton-based Sanitary Products: A Necessity But Also A Lifestyle Statement
Who Is Afraid of Mooncups?
the Premiumisation of Paper Towels
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources













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