Wipes in Brazil

Baby wipes continue to constitute the majority of sales in wipes in Brazil. Despite the trading down movement, seen across many different industries in Brazil, baby wipes managed to post positive growth in 2016 thanks to the decision of consumers to prioritise higher-quality baby wipes, which in general are more expensive, over quantity. Before the current economic crisis hit the country, many Brazilians were used to purchasing lower-quality baby wipes, which required them to use more than five...

Euromonitor Internationals Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN BRAZIL
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Kimberly-Clark Brasil Indstria E Comrcio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Brasil Indstria E Comrcio De Produtos De Higiene Ltda: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark Brasil Indstria E Comrcio De Produtos De Higiene Ltda: Competitive Position 2016
Executive Summary
Consumers Seek More Affordable Options Within Tissue and Hygiene in Brazil
High Inflation and A Stronger Devaluation of the Brl Against the Usd Continue To Pressure Prices in 2016
Kimberly-Clark Brasil Indstria E Comrcio De Produtos De Higiene Ltda Continues To Lead Tissue and Hygiene in 2016
Warehouse Clubs Continues To Gain Strength in 2016
Brand Loyalty Is Expected To Be Lower, at Least in the Short Term
Key Trends and Developments
Trading Down Increases Within Tissue and Hygiene in 2016
Smaller- and Medium-size Players Gain Share
It Is All About Absorption
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources













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