Tissue and Hygiene in Vietnam

In 2016, tissue and hygiene registered faster retail value growth compared to 2015 due to rising interest and demand from Vietnamese consumers. An increasing number of consumers are becoming familiar with the benefits of tissue and hygiene products, as well as perceiving them as necessary products rather than luxury purchases. Consumers residing in cities and urban areas were not hesitant about purchasing such products to enhance their quality of life. On the other hand, consumers residing in ru...

Euromonitor Internationals Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN VIETNAM
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Vietnam Tissue and Hygiene Continues To Post Dynamic Growth
Premium Brands Show Stronger Presence
International Players Continue To Dominate Tissue and Hygiene in Vietnam
Modern Grocery Retailers Gains in Popularity
Tissue and Hygiene Is Projected To Establish A Positive Outlook
Key Trends and Developments
A Better Performance Stimulated by Rising Demand for Tissue and Hygiene
Premium-positioned Tissue and Hygiene Products Gain in Popularity
Players Exploit New Marketing and Advertising Strategies To Reach Consumers
Market Indicators
Table 1 Birth Rates 2011-2016
Table 2 Infant Population 2011-2016
Table 3 Female Population by Age 2011-2016
Table 4 Total Population by Age 2011-2016
Table 5 Households 2011-2016
Table 6 Forecast Infant Population 2016-2021
Table 7 Forecast Female Population by Age 2016-2021
Table 8 Forecast Total Population by Age 2016-2021
Table 9 Forecast Households 2016-2021
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Diana Jsc in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 2 Diana JSC: Key Facts
Competitive Positioning
Summary 3 Diana JSC: Competitive Position 2016
Saigon Paper Jsc in Tissue and Hygiene (vietnam)
Strategic Direction
Summary 4 Saigon Paper JSC: Key Facts
Competitive Positioning
Summary 5 Saigon Paper JSC: Competitive Position 2016
Headlines
Trends
Away-from-home Wipers by Type
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 21 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2016
Table 22 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2016
Table 23 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2016
Table 24 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 26 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Adult Incontinence
Category Data
Table 28 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 29 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 31 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 32 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 33 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 36 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 37 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 38 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 41 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 42 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 43 Retail Sales of Sanitary Towels by Type of Use: % Value 2011-2016
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Retail Sales of Wipes by Category: Value 2011-2016
Table 49 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 50 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 51 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 52 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Retail Sales of Tissue by Category: Value 2011-2016
Table 55 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 56 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 57 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 58 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021













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