Tissue and Hygiene in Chile

During 2017, several categories of tissue and hygiene experienced a slowdown in terms of retail volume growth, resulting in moderate retail value growth overall. In terms of volume sales, significant categories were affected negatively by demographic or consumer trends. Overall, companies could counteract negative trends through marketing strategies and the premiumisation of products. The added value from premiumisation was key to retail value sales growth in 2017, as products were adapted to di...

Euromonitor Internationals Tissue and Hygiene in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN CHILE
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Executive Summary
Tissue and Hygiene Experiences Moderate Growth in 2017
the Industry Has Both Negative and Positive Demand Factors
Although Involved in Collusion, Cmpc Tissue SA Continues To Lead Tissue and Hygiene in 2017
Due To Their Ample Space and Variety, Supermarkets and Hypermarkets Are the Main Distribution Channels
Low Growth Rates Are Expected for the Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth in Other Industries Equals Growth for Afh Tissue and Hygiene
Afh Hygiene Has Opportunities To Grow
Consumers Purchase the Same Brands in Different Channels
Competitive Landscape
Cmpc Tissue Dominates
Major Players Control the Choice of Dispenser Format
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Opportunity Due To A Fast-ageing Population
No One Wants To Wear An Adult Nappy
Women Have Become the Main Target Consumers for Light Incontinence Brands
Competitive Landscape
Two Companies Dominate Sales
Companies Impart the Same Message
Lower Socioeconomic Segments Turn To Imported Or Private Label Products
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Chilean Women Postpone Motherhood But Foreign Women Might Increase the Birth Rate
Popular Pharmacies Low Prices Might Encourage New Entrants in the Long Term
Promotions and Local Production Limit Price Growth Despite Premiumisation
Competitive Landscape
the "traditionality" of Major Players Allows Them To Control the Category
Alliances Continue Creating Content for Brands
Social Media Campaigns Capture and Retain Consumers
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rise of Hormonal Contraceptives Take Its Toll on Sanitary Protection
Tampons Are Slowly Breaking Cultural Barriers
Towels Retail Sales Grow Through Innovation
Competitive Landscape
There Are Different Leaders of Volume and Value Sales
the Menstrual Cup Is No Threat To Consolidated Brands
Social Media Activity Creates Awareness
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Baby Wipes Continues To Grow Despite Declining Birth Rates
Low Product Sales Cause Three Brands To Cease Operations
Facial Cleansing Wipes Is Becoming More Established
Competitive Landscape
Kimberly-Clark Chile SA Leads Through Baby Wipes
Cmpc Tissue and Other Players Have Limited Product Variety
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Categories Are Challenged by Substitute Cleaning Items
Smaller Family Groups and Premiumisation Transform Toilet Paper
Price Is the Ultimate Sales Driver
Competitive Landscape
Cmpc Tissue SA Is the Largest Player Despite Setbacks
Some Brands Have Become Synonymous With Products
Smaller Formats Have A Limited Offering
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2012-2017
Table 56 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 59 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022













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