Sanitary Protection in Vietnam

In 2016, compared to usage in North America and Western Europe, Vietnam continued to have lower per capita use of sanitary protection in volume terms amongst 12-54-year-old women. This is because Vietnam is still a developing country, and thus awareness of hygiene is generally lower than in North America and Western Europe. Therefore, in 2016, key players such as Kimberly-Clark Vietnam Co Ltd or Diana JSC continued to exploit various marketing tools to boost consumers awareness of hygiene and t...

Euromonitor Internationals Sanitary Protection in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN VIETNAM
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2011-2016
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Diana Jsc in Tissue and Hygiene (vietnam)
Strategic Direction
Key Facts
Summary 1 Diana JSC: Key Facts
Competitive Positioning
Summary 2 Diana JSC: Competitive Position 2016
Executive Summary
Vietnam Tissue and Hygiene Continues To Post Dynamic Growth
Premium Brands Show Stronger Presence
International Players Continue To Dominate Tissue and Hygiene in Vietnam
Modern Grocery Retailers Gains in Popularity
Tissue and Hygiene Is Projected To Establish A Positive Outlook
Key Trends and Developments
A Better Performance Stimulated by Rising Demand for Tissue and Hygiene
Premium-positioned Tissue and Hygiene Products Gain in Popularity
Players Exploit New Marketing and Advertising Strategies To Reach Consumers
Market Indicators
Table 9 Birth Rates 2011-2016
Table 10 Infant Population 2011-2016
Table 11 Female Population by Age 2011-2016
Table 12 Total Population by Age 2011-2016
Table 13 Households 2011-2016
Table 14 Forecast Infant Population 2016-2021
Table 15 Forecast Female Population by Age 2016-2021
Table 16 Forecast Total Population by Age 2016-2021
Table 17 Forecast Households 2016-2021
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources













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