Sanitary Protection in Italy

In recent years, Italy saw a growing presence of drugstores and variety stores focusing their offer on personal hygiene and home care products. The increasing number of these outlets led to a staggering growth of availability of many sanitary towels brands. These are usually made in Italy, but are sometimes also imported from other countries, especially in the case of variety stores, where there is a stronger focus on low prices.

Euromonitor Internationals Sanitary Protection in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN ITALY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Fater SpA in Tissue and Hygiene (italy)
Strategic Direction
Key Facts
Summary 1 Fater SpA: Key Facts
Summary 2 Fater SpA: Operational Indicators
Competitive Positioning
Summary 3 Fater SpA: Competitive Position 2016
Executive Summary
Italian Economy Improving, But Still Halted by Political Uncertainty
Male Adult Incontinence Products Drive Investment in Tissue and Hygiene
Environmentally-sound Products Continue To Fulfil Their Potential
Drugstore and Variety Stores Thrive While Internet Retailing Still Lags
Blurrier Lines Between Retail and Away-from-home Sales
Key Trends and Developments
Cotton-based Sanitary Products: A Necessity But Also A Lifestyle Statement
Who Is Afraid of Mooncups?
the Premiumisation of Paper Towels
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources













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