Kimberly-Clark Belgium NV in Tissue and Hygiene (Belgium)

Kimberly-Clark was forced to revise its European strategy at the end of 2012. Severely affected by the recession, the company decided to withdraw from nappies/diapers. Since the strategic change, it has decided to focus on its child care line, which includes Huggies disposable pants. Since 2014, much of its focus has been on the development of moist toilet wipes. The manufacturer plans to continue to invest in innovation for these product types.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International
April 2017


Strategic Direction
Summary 1 Kimberly-Clark Belgium NV: Key Facts
Summary 2 Kimberly-Clark Belgium NV: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark Belgium NV: Competitive Position 2016

Kimberly-Clark GmbH in Tissue and Hygiene (Germany)

In Germany, Kimberly-Clark only operates in the tissue and hygiene market. Here, its key brands are Kleenex, Huggies, Cottonelle and Camelia. After selling the toilet paper brand Hakle as the

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Kimberly-Clark (Hong Kong) Ltd in Tissue and Hygiene (Hong Kong, China)

Over the forecast period, Kimberly-Clark (Hong Kong) is expected to consolidate its leading position in tissue and hygiene in general and sanitary protection and paper towels and wipes in particular

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Henkel Belgium NV in Home Care (Belgium)

Henkel is set to continue focusing its efforts on developing a strategy based on sustainable development. The company is expected to focus on the further rationalisation of its concentrated detergents.Euromonitor

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Ecover Belgium NV in Home Care (Belgium)

Ecover Belgium NV is one of the most important manufacturers of ecological products operating within Belgian home care. The company gained strong popularity over the course of the review period

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